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7 durable brands chasing the Pro that look like Sales Factory clients

Hey Rob, I went through your work (Channellock, Kohler, Loctite, WD-40, Rubbermaid, IPEX, Primo Brands) and your State of the Pro research, then picked durable brands that sell to the trades Pro and heavy DIYer and are growing or fighting for shelf space right now. None of them compete with your current roster.

Prepared for Rob Belk · CEO, Sales Factory Durable · Pro & DIY · US November 2026
1
Generac
Home standby & portable power · Waukesha, WI
Growth
Record Q3 2026 net sales of $1.29B (+16%). Residential returned to strong growth on home standby and portable generator shipments, and they've formed a new “Generac Home” organization.
Why now
Management says it's spending more on marketing to build awareness, and its products are sold and installed through electrical contractors and big-box retail.
Why Sales Factory: This is the Electrical trade from your State of the Pro research: a brand that wins only when contractors and homeowners both trust it.
2
Trex
Composite decking & railing · Winchester, VA
Growth
Back-to-back record quarters in 2026 (Q2 sales $418M, +8%). They're opening a new Little Rock, Arkansas plant and aim to double the business to $2B by 2030.
Why now
Growth is coming from converting wood decks and from the entry-level Trex Enhance line, and new leadership is investing heavily in marketing and digital.
Why Sales Factory: Deck builders and heavy DIYers buying at Home Depot and Lowe's are your GC/Remodeler Pro, with a brand that's fighting for both the shelf and the contractor.
3
Chervon (EGO · FLEX · SKIL)
Cordless power tools & outdoor power equipment
Growth
EGO sold 1M+ units Jan–Sep 2026 across major retailers (per Grips Intelligence), and in September Chervon named former TTI chief Joe Galli as CEO to grow FLEX and SKIL.
Why now
FLEX lost most of its Lowe's shelf space, and industry press says its problem is shelf space and ad budget, not product. Trade press speculates it could land at Home Depot.
Why Sales Factory: Winning back shelf space is your Product Line Review and retail sales strategy work, and this is a new CEO who built Milwaukee and Ryobi.
4
LP Building Solutions
LP SmartSide siding & trim · Nashville, TN
Growth
Record Q3 2026 siding net sales (+7%). Pre-finished ExpertFinish is their fastest-growing line in repair and remodel, and they're adding capacity.
Why now
They've signed new SmartSide distribution partners, were named Taylor Morrison's strategic vendor of the year, and management says SmartSide is gaining share.
Why Sales Factory: Builders and remodelers are a Pro audience that buys on trust, a natural fit for your Pro insights and brand positioning.
5
Simpson Strong-Tie
Structural connectors & fasteners · Pleasanton, CA
Growth
Q2 2026 sales of $671M (+6.3%), with double-digit growth in OEM and component manufacturing and new product launches to broaden access to customers.
Why now
Housing starts are soft and volumes are under pressure, so growth has to come from share of the Pro and the DIYer at the shelf.
Why Sales Factory: Sold at big-box to both framers and DIYers. Your eye-tracking, packaging and digital shelf work speaks directly to that buyer.
6
Leviton
Electrical devices, smart home & lighting · Melville, NY
Growth
Celebrating 120 years in 2026 with a new $100M capital investment, new Decora Smart high-current devices, and a big push at the 2026 NECA convention.
Why now
They're explicitly focused on educating electrical contractors and launching new homeowner smart-home products, so they need to reach both sides of the sale.
Why Sales Factory: Electrical Pros plus smart-home DIYers is a two-audience problem your Pro research and UGC/influencer work are built for.
7
Rheem
HVAC & water heating · Atlanta, GA
Growth
Launched a first-of-its-kind Multi-Trade Pro Partner loyalty program in May 2026 and expanded its heat pump lines, with hands-on training at four Innovation Learning Centers.
Why now
With HVAC short about 110,000 technicians, Rheem is betting on contractors who run both HVAC and plumbing, and that audience needs new messaging.
Why Sales Factory: This covers the HVAC and Plumbing trades from State of the Pro 2026, and their contractor loyalty is exactly the kind of behaviour your research decodes.

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